There is another kind of strictness, and this relates to the social behavior of a child, for example in learning to say hello and goodbye, or to say polite phrases like please and thank you. There is an element of culture in this kind of strictness because it has more to do with what people think about the child (and by implication also the parents) than what the child wishes or needs. Some families are very strict about using titles such as “Sir” or “Ma’am” when the child is addressing adults, while other parents are much more relaxed, and some even allow children to address parents by their first names, rather than by polite phrases or the labels “Mom” and “Dad”. The purpose of this kind of strictness, when it occurs, is to make sure that the child learns to fit into the norms of the social setting in which the family lives. Parents who have been in the military, or who have a strong faith in a major religion, are often more concerned about this kind of behavior because they have high moral standards themselves and wish to pass these same standards on to their children. Parents who work in the arts and media, or who are unemployed, or who are of a more gentle disposition may, on the other hand, value a free and easy approach to life, or perceive such good manners as something irrelevant, or elitist.