Once you have read/watched the case studies, pick 1 of the 6 cases and answer the following in memo format:
1) Summarize the main points of the case you chose.
2) How did the organization leverage CRM data (e.g. mining, analytics, data integration, pricing strategy, subscription model, 4 C’s, etc.) to achieve their goal/desired result?
3) What was something new that you learned or that surprised you about CRM from reviewing this case?
4) Provide one way in which the information in this case connects (or is related to) the Forever Transaction concepts we have been studying.