Critical Reading Exercise

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I will be uploading all of the information needed fort this assignment. The article i will be interested in using is “Miner, Horace. 1956. Body Ritual Among the Nacirema” i already have this article uploaded. Please read the assignment outline before commencing this assignment.

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In writing your essay, you will analyze how the primary text(s) (novel, film, or shorter texts together) depicts U.S. or transnational (U.S. and another country) ethnic identity. Feel free to use some of the central issues that have been identified in online discussions to frame your analysis. For instance, you may want to compare/contrast how first and second generation immigrants define their identities as American; you may want to explore the ways that various characters challenge or accept the process of assimilation, etc. Be sure your essay makes an argument about the meaning of the text through a clear thesis statement at the end of the introduction. What is the text asking you to believe or consider? How does the text create meaning through some interplay of literary elements (plot, characterization, narration, setting, symbolism) and, if you’re using a film, additional cinematic elements (mise-en-scéne, music, lighting, camera angles, etc.)? If you choose to write about a film, be advised that I am not formally trained in that field, so I will simply expect you to pay attention to some generic aspects of the film as film; I won’t be strictly technical about the genre. You will also incorporate research from a minimum of two and a maximum of three secondary sources. At least one of your sources must be scholarly or academic. You may use historical sources, critical sources, or theoretical sources, but choose them carefully; they should help you make your own argument about the meaning of the primary text(s). If you use biographical sources, be sure the focus of your argument remains on the text, not the author. If you research the historical experiences of the ethnic group your primary text depicts, use them only to supplement and support your argument. Be strategic about how you choose secondary sources: avoid sources from which you have only one sentence to cite, for instance. Choose only sources that you can thoroughly situate in your essay, which means that they help you make your argument in meaningful ways. To find appropriate scholarly sources, you can search the databases available through the UW library (JSTOR, MLA, Ebsco, etc.), or use one of the three assigned for class (by Badruddoja, Lambert, or Hoffman-Reyes). Your final draft should be 6-8 pages or 1,500 – 2,000 words (double-spaced, with one-inch margins on all sides, typed in Times New Roman 12 pt font). The Works Cited page does not count as part of your minimum word or page count. You can exceed the maximum length, but should not turn in a paper that is shorter than the minimum.

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In writing your essay, you will analyze how the primary text(s) (novel, film, or shorter texts together) depicts U.S. or transnational (U.S. and another country) ethnic identity. Feel free to use some of the central issues that have been identified in online discussions to frame your analysis. For instance, you may want to compare/contrast how first and second generation immigrants define their identities as American; you may want to explore the ways that various characters challenge or accept the process of assimilation, etc. Be sure your essay makes an argument about the meaning of the text through a clear thesis statement at the end of the introduction. What is the text asking you to believe or consider? How does the text create meaning through some interplay of literary elements (plot, characterization, narration, setting, symbolism) and, if you’re using a film, additional cinematic elements (mise-en-scéne, music, lighting, camera angles, etc.)? If you choose to write about a film, be advised that I am not formally trained in that field, so I will simply expect you to pay attention to some generic aspects of the film as film; I won’t be strictly technical about the genre. You will also incorporate research from a minimum of two and a maximum of three secondary sources. At least one of your sources must be scholarly or academic. You may use historical sources, critical sources, or theoretical sources, but choose them carefully; they should help you make your own argument about the meaning of the primary text(s). If you use biographical sources, be sure the focus of your argument remains on the text, not the author. If you research the historical experiences of the ethnic group your primary text depicts, use them only to supplement and support your argument. Be strategic about how you choose secondary sources: avoid sources from which you have only one sentence to cite, for instance. Choose only sources that you can thoroughly situate in your essay, which means that they help you make your argument in meaningful ways. To find appropriate scholarly sources, you can search the databases available through the UW library (JSTOR, MLA, Ebsco, etc.), or use one of the three assigned for class (by Badruddoja, Lambert, or Hoffman-Reyes). Your final draft should be 6-8 pages or 1,500 – 2,000 words (double-spaced, with one-inch margins on all sides, typed in Times New Roman 12 pt font). The Works Cited page does not count as part of your minimum word or page count. You can exceed the maximum length, but should not turn in a paper that is shorter than the minimum.

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International Marketing Management

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Create a table or tables which; a) allow a clear visual comparison of Hello Fresh’s marketing mix across eight countries (see separate website list in Assignment Brief folder where suggested countries have been highlighted in yellow) b) help both you and the reader to understand the use of standardisation and adaptation, with examples. The answer to this question should be placed in the Appendices of your report and must not exceed 4 sides of A4. It will not count in the word count. Question Two How should Hello Fresh’s approach to branding best be described; ‘global’, ‘regional’ or local’? Your answer should provide a fully reasoned argument, which draws on your findings from the Appendix table and further research, and evaluates how this evidence fits with the concept of a ‘global’, ‘regional’ or ‘local’ brand. You must use authoritative sources especially Interbrand, recent academic articles, International Marketing or Branding textbooks to support and argue your case. (Suggested max word count 1000 words) Question Three Hello Fresh is already available in Sweden, but the German headquarters propose to expand further in Scandinavia, to Denmark and Finland. They are planning a digital and social media campaign for these three countries, to support expansion. The Chief Marketing Executive has proposed a ‘pan-European’ approach with; a) A ‘Dollar Shave Club’ style video (English language) featuring the chef Jamie Oliver b) A major focus on mobile marketing Note: For Dollar Shave Club video see https://www.youtube.com/watch?v=ZUG9qYTJMsI However, staff from the Swedish office claim that a ‘country by country’ approach would be preferable, arguing that cultural differences and the needs of local consumers require; a) A different video for each of Denmark, Sweden and Finland b) Very little use of mobile marketing Your task is to: Critically evaluate the above options and make clear recommendations on the best way forward, as concerns both: a) The video b) The high or low importance of mobile marketing Your answer should be fully justified and draw on specific evidence/research from Denmark, Sweden and Finland e.g. using Passport. You must also use authoritative academic sources (for example, Hofstede, Hall, de Mooij, articles from WARC or ABI Inform/Proquest) to support and argue your case. Suggested max word count – 1500 words

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Should children of illegal immigrants be entitled to a public education in the U.S.?

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Main Points: You will need to choose 4 main points to support your thesis. Each of your main points should include 1-2 pieces of evidence to support your main point. Counterclaim/Rebuttal: You will need to choose 1 point that is in opposition to your argument and present that counterclaim, then refute it with evidence from your sources. Resources: You will need to use at least FIVE sources for this essay, which must be found through out google scholar databases.You will need to use ALL FIVE sources within the essay, it is not enough to include it on your Works Cited page.

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